top of page

Identidad

Senior Collection

Everyone is a puzzle, composed of their different experiences, surroundings, and heritage. Identidad is a Fall/Winter collection composed of timeless and sophisticated garments that have been manipulated to make them more innovative and modern. The garments can be combined in different ways with other garments from other looks depending on the occasion and customer’s mood. Through my focus on craftsmanship, innovation, and inclusivity, my goal is to look back on tradition and value the past to keep moving forward in fashion offering quality products that customers want and value.

​

1.jpg

Double RL

Product Development Project F/W 2023

The Double RL Made for The Holidays collection is inspired by the good feelings of coming home for the Holiday season. The nostalgic appreciation for traditions, and the people that bring you comfort. The collection is curated with plush fabrics, that are still practical for spending time outdoors during the season.

- Company Research: Financial Report, Identity, Competition, Market,Costumer, Product Categories, Sizing.

- Concept Development: Mood Board, Concept Board, Trend and Color Research

- Design Development: Color Board, Fabric Board, Capsule Collection, Illustrations.

- Technical Design: Flats and Tech Packs

- Production: Line List, Cost Sheet, Assortment Plan

- Marketing: Campaigns, Launch Event, Mock Ups

Collaboration with Andrea Hernandez

SAV_202220_FASH324_MaferNaranjoSaona_Float Flats_Page_03_edited_edited.jpg

Technical CAD

Technical and Movement Flats

Computer Aided Technical Design of existing designer garments. 

CLO 3D Design

Design and Renderings

Projects includind design, pattern development, and renderings through CLO 3D.

Tech Packs and technical design included.

mafer_final garment3398.jpg

Reinventing Outerwear

Deconstruct to Reconstruct

Design and garment construction inspired by the deconstruction of existing garments. 

1.jpg

Free People Buying Plan

Spring 2022 6 Month Buying Plan

Team collaboration to develop 6 month buying plan for Free People.

- Brand Research

- SWOT Analysis

- VALS Customer Profile

- Competition Research

- Fashion, Lifestyle, and Technology Trend Research

- 6 Month Buying Plan

- Assortment Plan

​

Inner Self Print on CLO_edited.jpg

Prints Project

Digital Prints and CLO

Develop 3 moodboards as inspiration to create a set of prints for each one. 

-Repeat Prints

-Placement Prints

-Mirror Prints

-Design prints from moodboard inspiration

-Apply prints in fashion sketches, technical flats, and CLO Renderings. 

​

FSF2023CaseStudy_DesignandProductDevelopment_CollinaStrada_Page_01.jpg

Defining iNDEPENdence

Collection for Collina Strada

Design a concept and collection for the brand Collina Strada under the FSF brief.

The concept of this collection is developed for women experiencing Multiple Sclerosis. It is about making them feel empowered and independent to continue to embrace their style after being diagnosed. To accomplish this goal, the designs will include design details that are accessible and easy to use for unexpected MS symptoms. In addition, through the design development, daily routines will be taken into account to offer a variety of products that adapt to the patient’s lifestyle. Finally, the brand will continue to embrace their sustainable mission and vision.

-Company, Customer,Product, and Trend Research

-Evaluate opportunities for the company.

-Create concept, mood, fabric, and print board.

-Design Development

-Final Line up

-Technical Design

-Tech pack

-Future opportunities for collection.

bottom of page